Mobile Restaurant & Bar Service
/ 4-week Brand Clarity & GTM Sprint
/ Objective: The founder came to Sightline on Day 1 of starting up her entrepreneurial venture amidst the covid pandemic. Her goal is to provide people with a safe, socially distant, alternative to dining. She engaged Sightline for naming, brand development,
Inspiration Moodboard
Preliminary Sketches
Brand Positioning Concept Directions
Refinements & Final Options
Starter Brand Kit
