Financial Services and Insurance Company
/ 10-week Value Prop Sprint
/ Objective: Lay the ground work for a new digital ecosystem that connects public sector workers with a holistic set of offerings.
While at Deloitte Digital I partnered with 20+ Fortune 500 companies to conceptualize, visualize, and develop innovative services and products while applying a human-centered design lens.
Due to confidentiality agreements I am not able to share client names, project details, or visuals. But, I’m more than happy to talk through this experience and frameworks used to reach success!
Financial Services and Insurance Company Seeking to Create a Digital Experience to Empower Government Workers
The team sought to lay the ground work for a new digital ecosystem that connects public sector workers with a holistic set of offerings and guidance across wealth, health, and lifestyle through a powerful digital platform experience.
Developed key user needs based on pre-existing quantitative research and consumer trends.
Synthesized inputs (quantitative research, user needs, stakeholder input, co-creation session outputs) to develop 4 distinct digital product concepts that visualized our powerful value proposition.
Ideated and sketched out feature sets, 28 mid-fidelity wireframes were created for for testing purposes and act as a visualization of the future experience.
Communicated wireframes in the form of detailed user journeys across two design targets.
Contributed to the potential value exchanges across actors, key considerations, and recommended approach to optimizing the path to Phase 1 launch.